Caribbean Tourism Organization Names 2016 the Year of Romance
By Burt Carey
Get ready to see pictures of a lot of hearts this year.
Just in time for making plans for Valentine’s Day, and for every romantic excursion throughout the year, the Caribbean Tourism Organization has proclaimed 2016 the Year of Romance in the Caribbean.
“With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveler,” said Hugh Riley, secretary general of CTO. “The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year.”
The CTO will work with the Caribbean Hotel & Tourism Association to push romantic themes that will appeal to travelers, travel agents and tour operators. Themes will be developed around first and second-time marriages and renewal of vows; the most romantic locations to “pop the question,” or say “I do”; inviting celebrity couples to get married in the Caribbean, revisits of couples who got married or engaged in the Caribbean; couples celebrating milestone anniversaries; and gift registries of romantic vacations in the Caribbean.
“We anticipate that in addition to the ideas we provide our members, the countries and hotels will develop
their own plan of action for promoting romance in their individual destinations,” said Riley. “The theme is inclusive of our partners, both public and private sector. Caribbean hotels, travel agents and tour operators are urged to create their own romantic ideas or adopt ones being embraced by the destinations. We envision airline partners getting involved with their own ‘love is in the air’ offers and recognizing bridal parties onboard who are heading to a destination wedding in the Caribbean. We think video bloggers too will get involved in featuring the winners of the most romantic ideas.”
The Year of Romance in the Caribbean will be promoted through social media and traditional media channels and will create opportunities for travelers and vacation planners to share their experiences and ideas of a romantic Caribbean vacation throughout 2016.
The CTO is the region’s tourism development agency, with 29 Dutch, English, French and Spanish country members and myriad private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination.