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When it comes to Marine Electronics for Kayak Anglers Lowrance has you Covered

Fishing consumer trends are clearly indicating that – as with TVs – the growing trend with fishfinder displays is that “bigger is better.”

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Lowrance provided Serious Excitement on and off the Water at the Bassmaster Classic

Lowrance® continued its domination of America’s tournament-fishing circuit late last month as Lowrance Pro Jordan Lee won the 2017 Bassmaster Classic Championship

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Former Classic® Winner Jones Has a New Competitor

Never, in all of his previous 26 seasons of bass tournament competition, has Alton Jones been concerned with how many fish any other anglers may be catching

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Can You Trust Your Fishfinder?

Before Lowrance invented and sold the first recreational sonar product for fishermen in 1957, many anglers focused their time on the water searching for gamefish

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Dialing in Docks to Up Your Bass Game

Virtually every angler on the water these days is well aware that boat docks hold bass throughout the year. However, not all anglers approach dock fishing with the correct tackle

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Catch More Bass During Tough Transitional Periods

In the springtime just prior to the spawn, bass fishing can be relatively easy as fish begin moving shallow and gorge themselves as their metabolism speeds up with rising water temperatures

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Warm up for boating season at the Northwest Sportshow®

Ice-out season is coming soon, and that means boat show season is winding down. If you are looking for a new boat, or just need a cure to break the winter chill, there is a show like none other happening in Minneapolis.

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Meet the Skeeter Pros at Bassmaster Classic®

There is only one place bass fishing fans get the chance to meet their favorite pros while seeing them cast for the world championship title… and the chance is coming soon

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For Cold Weather Bass, Try This Two-Lure Approach

By most standards, Florida-based pro Bobby Lane would be among the last to say he enjoys fishing cold winter water, but just the opposite is true.

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ChatterBaits a Key for Early Season Bass

When the ChatterBait bladed jig burst onto the scene in 2006, many anglers considered it another ‘flash in the pan’ lure that would quickly slide off the radar

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