Yamaha debuts birdseye view of booth
by Ted Lund
Experience Yamaha’s award-winning new progressive booth design — unveiled at the Miami International Boat Show — courtesy of breath-taking footage and a different perspective captured using the latest in quadcopter technology.
Viewers literally fly through each section of Yamaha’s exciting new booth, which was designed to support the leading marine manufacturer’s expanded presence at boat shows throughout the United States in 2015 and beyond.
“We’ve added several boat shows to our annual agenda, so the time was right to move forward with a fresh concept that more fully engages our customers and reflects our brand promise,” says Dale Barnes, Marketing Division Manager, Yamaha Marine Group. “The Yamaha brand offers customers not only unparalleled benefits, but also reflects an enthusiast lifestyle consisting of serious boaters, so the new design was a tall order. We look forward to engaging our boat show customers with the booth’s new visual and emotional appeal.”
The new concept was brought to life by Matthew Beck, of Tucker, Ga.-based Exhibitus. A former yacht designer, Tucker is no stranger to the boating world and that proved invaluable during the design process.
“The world of boating is a world of curves,” says Beck. “The curved shape of the displays is another visual element connoting movement; and while the evoked cowling shape was not by design, we were clearly happy with the association for the boating public.”
The new booth encompasses individual exhibits of Yamaha’s outboard families, each with life-sized color backdrops of related boating environments. As customers approach the displays, they are immediately immersed in the moment of boating enjoyment — the very core of Yamaha’s position as creator of lifetime on-the-water memories.
Yamaha’s strength as an iconic, established, refined and premiere brand is reflected in the restrained use of brushed stainless steel trim throughout the display.
Even the shape of the exhibit compels consumers. Their curved design at the top of the displays “moves” attendees up and forward visually and emotionally, as does the feeling of acceleration on the water.
The associated product information on the displays is arranged in easy to read vertical formats, and provides enough to inform, but not overwhelm, allowing Yamaha experts to further engage and interact with customers.
Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA’’s® CSI Customer Satisfaction Index award every year since its inception. For more information to locate a dealer near you, visit www.yamahaoutboards.com.
© 2014 Yamaha Motor Corporation, U.S.A. All rights reserved. This document contains many of the valuable trademarks and service marks owned and used by Yamaha throughout the world. The document may also contain references to other company, brand and product names that may be the trademarks/service marks of their respective owners. These company, brand and product names are used herein for identification purposes only, and references to any names, marks, products or services of third parties do not constitute or imply endorsement, sponsorship or recommendation of the third party or the products or services.
Original Source; Sportsmans Lifestyle.com